Monday, August 27, 2007

Conflict Diamond Inquiry

You may remember this post ranting about the stupid Shane Co. commercials, and then this one commenting on how amazed I was at the number of google hits I got for it. Well, not one to hate without reason I emailed them. I asked (essentially) that I was looking for diamonds on their site (sort of true—I was looking for info on diamonds on their site— and was "concerned that your diamonds may not be certified conflict free or follow the Kimberly Process. I have found no indication either way on your web site and am hoping you could provide me with a definitive answer."

Sure enough, they replied this morning. Here's what Tommy's lackeys had to say for themselves. Translation: Yup, Shane Co follows the Kimberly Process and sell only Conflict Free diamonds. Why, then, don't that advertise that? And, how come I can't find that info on their web site (it's there, just very hard to find)?

Without further ado, here's the letter:

Thank you for visiting ShaneCo.com! Rest assured, the Shane Company strictly adheres to the Kimberley Process. Many consumers are unaware that 99.80% of all diamonds in trade around the world come from countries that adhere to this process as well. Thus, finding a diamond that was mined in a conflict country is pretty rare! We, as a company, were requiring certification from our diamond cutters stating that the diamonds that they were selling us were conflict free, way back in September of 2000, long before this was required by law. The Kimberley Process was mandated in January of 2003. The documents that are included with the diamond rough when we purchase are official government documents, not for the consumer. You would not receive any documentation on this with your purchase, however the store will have that information. I have included a few links for you, I hope this will help.

http://www.diamondfacts.org

http://www.amnestyusa.org/diamonds/index.do

Shane Company's Policy:
http://www.shaneco.com/jewelry/conflict_diamonds.asp

The Shane Company has been in business for four generations. We pride ourselves on our integrity. Fifty percent of our business is repeat and referral. We would not be able to give you that kind of service by selling poor quality items or diamonds mined from a conflict country. That's not how we do business. While this is a common question many customers ask, rest assured it would be very, very hard to find a conflict diamond in the U.S.

We purchase all of our diamonds from the major cutting centers around the world. A majority of our purchases come from Mumbai, India. The diamonds are usually mined in South Africa, which holds the most prominent diamond source in the world.

If you have any further questions I can assist you with, please feel free to contact me at the toll free number listed below. We also have a great Live Help chat feature located on our website at www.shaneco.com.

I look forward to speaking with you.

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